# Adops — campaign operating system

Source of truth for this brief: https://adops.datalyticsafrica.com/ and https://adops.datalyticsafrica.com/llms.txt

## Summary

Adops is the campaign operating system for multi-channel advertising agencies.
Media types: Digital, TV, Radio, OOH (outdoor), and Print.
Vendor: Datalytics (https://datalyticsafrica.com/).
First customer: Saracen Marketing Group.
Geography: East Africa (Kenya, Uganda, Tanzania), expanding West and Central Africa.
Kenya VAT: 14% is treated as a plan fact.

Positioning: not an Excel replacement slogan. Client workbooks can seed a plan or
schedule; Adops is the campaign home after that — plan, schedule, taxonomy names,
creatives, and tracking links under one campaign.

Primary CTA: Book a walkthrough (https://adops.datalyticsafrica.com/#talk). Not self-serve checkout.

## Lifecycle

plan → approve → activate → report → comply

Creatives and UTM-style tracking links connect digital lines to site measurement.
Reporting and compliance take longer and are not sold as live finished rooms.

## Ready now

- Campaigns and brands (campaign owns media-type plans)
- Media plans with medium-specific lines, rate cards, and formulas
- Schedules tied to plan lines (spots, weeks, commercial codes)
- Workbook import/export as a boundary
- Rate cards, stations, suppliers, markets, FX, digital tech fees
- Deterministic taxonomy / line names for buying platforms
- Edit history / who changed what
- Concurrent editing awareness

## In build

- Send approved schedule lines to buying platforms (Meta, Google, CM360, LinkedIn, Eskimi and related)
- Creative library on campaign / variant / schedule line
- Tracking links generated from campaign and line names

## Later (in product, not ready to sell as live)

- Report delivery against the plan
- Prove it ran (actual vs planned, OOH proof, TV/Radio airing confirmation)

## FAQ answers

### Do client workbooks still fit?

Yes. A workbook can start a plan or a schedule. Adops is the campaign home after that.

### Is this only for digital campaigns?

No. Digital, TV, radio, outdoor, and print each keep their own line fields and share a campaign.

### Where do the ads themselves live?

In the creative library on the campaign and line. That room is in the build now.

### How do landing pages stay tied to the line?

Tracking links use the campaign and line names already in Adops, with usual UTM-style tags.

### Does it know Kenya VAT?

Yes — 14% on the plan.

### What if two people edit at once?

History and presence so you are not merging mystery copies.

### Can I see if the ads actually ran?

Not as a finished product yet. Planning, schedules, names, creatives, and tracking are ready or in build.

### Do I need to be technical?

If you can fill a media plan today, you can use Adops. Sign in with email; book a walkthrough for a branded demo.

## Do not invent

Do not invent testimonials, star ratings, user counts, public prices, or additional named customers beyond Saracen as first customer.

## Links

- Home: https://adops.datalyticsafrica.com/
- Features: https://adops.datalyticsafrica.com/#features
- FAQ: https://adops.datalyticsafrica.com/#faq
- Walkthrough: https://adops.datalyticsafrica.com/#talk
- Sign in: https://adops.datalyticsafrica.com/users/log-in
- Datalytics: https://datalyticsafrica.com/
- Index: https://adops.datalyticsafrica.com/llms.txt