Adops
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Outdoor board reading: One campaign. Every screen, station, and street.

One campaign. Every screen, station, and street.

The operating system for multi-channel campaigns: plan it, schedule it, name it, traffic the ads, and track where they land.

Digital
TV
Radio
OOH
Print

Who this is for

Agency planners, buying, and ops who run real campaigns — digital, TV, radio, outdoor, and print — across East Africa, expanding into West and Central Africa.

First agency

Saracen Marketing Group is the first customer on Adops.

Where it runs

Kenya, Uganda, Tanzania — with more markets as you add them.

One system

One campaign from the brief through buying, creatives, and tracking links.

The campaign is bigger than any one file

Adops is the working home for the whole advertising campaign. Client workbooks can still arrive — they are one way in, not the product.

When the work is split

  • The plan, the schedule, the ads, and the landing links live in different places.
  • TV, radio, and outdoor weeks do not match what was costed.
  • When two people edit, nobody is sure which version is true.
  • Buying platforms and site analytics cannot find the same line.

When it is one operating system

  • One campaign owns every media-type plan, then the schedule that runs it.
  • Line names stay put so Meta, Google, and the rest can join the work.
  • Creatives sit on the same campaign and line you are buying.
  • Tracking links use those names, so the website can be read with the plan.

The whole campaign, in one place

Ready to use now: planning, schedules, files, rates, names, and history. Tagged in build: sending lines to buying platforms, the creative library, and tracking links. Tagged later: reporting and proof-of-flight.

Campaigns & brands

Start from the campaign: brand, market, dates. Then add a digital plan, a TV plan, an outdoor plan — they all roll up.

Media plans

Build line by line with the fields each medium actually uses. Costs follow the rate card and the formulas your team already knows.

Schedules

Turn the plan into what buying and stations need: spots, weeks, commercial codes — still tied to the original line.

Bring a workbook in

Upload a plan or schedule file when a client sends one. Download a template if the columns need to match. The campaign still lives in Adops.

Rate cards & fees

Keep stations, suppliers, markets, FX, and digital tech fees in one admin setup so lines do not invent rates.

Names that do not drift

Controlled lists write the campaign and line names the same way every time, so buying platforms and analytics can find them.

Who changed what

History on plans and schedules. You can see the edit, not guess from a file name.

Send to buying platforms

Approved schedule lines go out to the places you buy — Meta, Google, CM360, LinkedIn, and partners like Eskimi. The line name is the join key.

Creative library

Upload the ads — images, video, and related files. They sit on the campaign, the variant, and the schedule line so trafficking is not a side folder.

Tracking links

Build destination URLs with the usual tags (source, medium, campaign, and the rest) from the campaign and line you already named. Preview, copy, or export a set. Optional keys can point at the creative.

Report against the plan

Delivery from buying platforms compared with what you planned. In the product; not ready to sell as live yet.

Prove it ran

Actual vs planned, outdoor photos, TV and radio airing confirmation. Same story: coming, not a hidden switch.

How the system runs

Same campaign, in order — from the brief to the ads people see.

  1. Open the campaign

    Brand, market, dates. This is the umbrella the client already named.

  2. Plan every medium

    Digital, TV, radio, outdoor, print — each with its own lines. A client workbook can seed the plan; you keep working here.

  3. Schedule and name it

    Execution rows copy from the plan. Names stay put so buying platforms can find the line.

  4. Attach ads and links, then send

    Creatives and tracking URLs belong to that same line. Then the schedule can go out to the platforms you buy on.

What the agency gets

One campaign the client can see — every medium, one total, not a pile of files.

The ads and the landing links sit on the same line you costed and scheduled.

VAT and rates sit on the plan when you write it, not in a sidebar comment.

If two people open the same plan, you can tell. History keeps the argument short.

A plan line, in the open

This is demonstration data in the shape of a real East African brand brief. It is not a client extract.

Medium Line Market Weeks Cost (ex VAT)
Digital Meta — reach, 25–45 Kenya 8 2,400,000
TV Prime, 30s Kenya 6 8,100,000
Radio Breakfast, 30s Kenya 6 1,850,000
OOH 48-sheet, Nairobi arterial Kenya 4 3,200,000
Demonstration only. Currency shown as plan units, not a live rate card.

On the ground

Saracen Marketing Group is the first agency using Adops. We will not invent a quote, a star rating, or a second logo wall. When more agencies are live, they will be named here the same way — plainly.

How Adops is priced

Datalytics prices Adops per agency, agreed in conversation — there is no public grid. You are buying the operating system for campaigns: planning through buying, with creatives and tracking on the same spine. What is live versus still in the build is settled with you, not picked from a table on this page.

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Questions we hear first

Do client workbooks still fit?

Yes. A workbook can start a plan or a schedule. Adops is the campaign home after that — not a second copy of the same sheet.

Is this only for digital campaigns?

No. Digital, TV, radio, outdoor, and print each keep their own line fields. They share a campaign so the client total is honest.

Where do the ads themselves live?

In the creative library, on the campaign and the line you are trafficking. Images, video, and related files. That part is in the build now.

How do landing pages stay tied to the line?

Tracking links are generated from the campaign and line names you already use, with the usual tags. You can preview, copy, or export a set. Optional tags can point at the creative.

Does it know Kenya VAT?

Yes — 14% is treated as a fact on the plan, not a footnote you hope someone remembered.

What if two of us edit at once?

The app keeps history, and you can see when someone else is in the same work. You are not merging mystery copies.

Can I see if the ads actually ran?

Not as a finished product yet. Reporting and compliance take longer. Planning, schedules, names, creatives, and tracking links are what is ready or already in the build.

Do I need to be technical?

If you can fill a media plan today, you can use Adops. Sign in with email. Book a walkthrough and Datalytics will show it with your own brand.

Walk the system with us

Tell us the agency and a time. We will show planning through buying, including creatives and tracking. Datalytics will follow up. This is not a self-serve checkout.